Insights
Practical writing on CGI & property marketing

Notes from the studio - on briefing well, choosing views, off-plan sales tools, and the industry we work in.

A new piece each month covering the practical side of commissioning architectural visualisation - the mistakes we see most often, the decisions that make the biggest difference, and what’s changing in property marketing. Written by the studio, for anyone who briefs CGI work.

Featured - September 2026

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Architectural Visualisation

Selling a vision requires much more than just standard floor plans and grand promises. When dealing with off plan property marketing, the primary challenge is convincing potential buyers to invest

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Every piece we’ve published.

Filter by topic below, or scroll to browse by month. New writing goes up on the second Tuesday of every month.

2026
Architectural Visualisation

Off-Plan Property Marketing Checklist: CGI, Animation, Brochures and Virtual Tours

Architectural Visualisation

How Much Does Property CGI Cost in the UK?

Architectural Visualisation

Commercial Property Visualisation: Best Uses for Offices, Retail and Mixed-Use Developments

Architectural Visualisation

Interactive Property Marketing: How Touchscreens Help Buyers Choose Plots Faster

Architectural Visualisation

Street View Tours for New Developments: How They Help Sell Off-Plan

Architectural Visualisation

Matterport vs CGI Virtual Tours: Which Is Better for Property Marketing?

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