Services
04 of 07 / Product and Furniture CGI

Product and Furniture CGI without the studio, shoot or sample.

Studio-quality CGI for furniture, lighting, consumer product, packaging, joinery and outdoor brands. Replace or supplement photography, generate finish variants at scale, and ship to e-commerce ready-cropped. No studio hire, no photographer, no physical sample library.

Efficient

Hundreds of finishes from one 3D model.

B&B Italia · Up armchair & ottoman · red cashmere

Why brands commission CGI

Perfect product images. Every fabric. Every finish.

We use CGI to make products or furniture look exactly as you imagine them, without the need for a photo studio. Stunning renditions of your products - complete with detailed lighting to highlight life-like textures and provoke an emotional response in potential customers.

01

Concept testing

Review 3D models of furniture fabrics and design in impeccable detail before a single physical sample is produced.

02

Unlimited variants

Produce the same product in hundreds of fabrics, finishes and configurations - leather, wood, glass, colour ways - from one master model.

03

360° views & animation

Photorealistic 360 views and short-form animations so users rotate the product, see it in use and understand every configuration.

Product and Furniture work

Recent Product and Furniture CGI.

A cross-section of catalogue and lifestyle work - furniture in clean studio sets and in styled interiors, bespoke joinery, packaged consumer product, and outdoor pieces in context. Every fabric, finish and colour way rendered from a single master model.

Furniture
Consumer product
Bespoke joinery
Outdoor
Furniture · iconic armchair & ottoman

B&B Italia - Up chair

Consumer product · grooming range

Barda for Men

Furniture · upholstered dining set

Executive armless chair

Furniture · solid ash dining set

CH20 Elbow chair

Outdoor · garden pergola in context

Tempo Pergola

Consumer product · skincare range

Donna skincare

Bespoke joinery · fitted wardrobe & vanity

Infinity - Gardenia Gold

Bespoke joinery · fitted study & bed

Infinity - fitted bedroom

Furniture · styled courtyard set

Cane armchairs & marble table

Consumer product · technical cross-section

Aluminium window system

Furniture · boucle sofa & tufted armchair

Styled living room

Furniture · poolside armchair pair

Striped outdoor lounger

Our process

Four steps. Every project. Every time.

Whatever the interior brief - a single hero shot or a full apartment library - it moves through the same four checkpoints. Predictable timelines, no surprises.

Step 01
Information from you.

01

Step 02
Clay model approval.

02

Step 03
Materials & textures approval.

03

Step 04
Final high-quality image.

04

Related services

You might also need…

Interior visualisation often runs alongside these services. Combine them into a single package and everything is delivered by the same in-house team.

01 · Interior visualisation

Interior sets that match the exterior.

Lifestyle interiors delivered alongside the exterior CGI - same team, same style.

07 · VR & video walkthrough

Walk the interior before it exists.

Real-time walkthroughs and short-form animations built on the same modelling.

06 · Virtual staging

Furnish existing photography.

Refresh dated interior shots or dress empty rooms with CGI-based staging.

Ready to commission product CGI?

Send us your drawings, moodboards or references - PDF, SketchUp, Revit, whatever you have. We reply within two hours during UK working hours.