For architects, developers & designers

3D visualisation that sells projects.

Photorealistic architectural rendering and CGI for architects, developers and designers across the UK – every image modelled, textured and lit in-house.

10 yrs  in architectural CGI

2,500+  renders delivered
40+  UK developer clients

2 hr  average first reply

10 yrs 

in architectural CGI

2,500+ 

renders delivered

40+ 

UK developer clients

2 hr 

average first reply

Trusted by developers, architects & interior designers

Trusted by developers, architects & interior designers

Featured work

Selected projects from the last twelve months.

A curated set chosen to show the range – from mixed-use masterplans and boutique developments to interior visualisation and product CGI.

Exterior · dusk hero shot

Property CGI & marketing

Nicholson Place

Full marketing suite for a 132-home masterplan - used across sales suite screens and off-plan brochures.

Interior · living room, natural daylight

Interior visualisation

Wharfside Lofts

Twelve interior sets across three apartment types, ready for launch inside a six-week window.

Masterplan · aerial with landscaping

Masterplan & Plotworks

Woodlands Park

Interactive plot finder plus 24 marketing renders - deployed live to buyers on day of launch.

Exterior · dusk hero shot

Product & furniture visualisation

Halden Series

Studio-lit product renders for a contract furniture brand, replacing a full photo shoot.

Property CGI · aerial photomontage
Property CGI & marketing

Glebe Farm - Sawtry

A compact off-plan marketing set for Lodge Park Ltd – three plot fronts, a streetscene and two aerial photomontages (daylight for the reservation pack, dusk for the launch teaser) delivered in a fortnight.
Interior CGI · PBSA fit-out
Interior visualisation

Avon Street - Bristol PBSA

12 interior CGIs, 10 3D floor plans, 8 sectional visualisations and 15 studio typologies – a full four-stream deliverable package for Inspired Projects, delivered in four weeks.
Full package + Plotworks · 43 plots
Marketing package & Plotworks

Woodlands Park - Alderbrook Homes

A 43-plot development across seven house types, wrapped into a live Plotworks sales tool. Seven exterior CGIs, ten interior scenes, per-plot floor plans, a 3D rotating masterplan and a QR-shareable buyer experience – delivered in four weeks.
Product & furniture CGI · 500+ renders
Product and Furniture visualisation

Icon Interiors - US e-commerce

A two-year engagement producing over 500 studio product renders and lifestyle scenes for a US design-classics retailer. Every image rendered from factory reference photos and dimension sheets alone – no physical inventory ever seen.
The studio

Every image modelled, textured and rendered in-house.

3D Lines is a specialist architectural visualisation studio. For ten years we have produced photorealistic imagery that helps developers sell, architects win pitches and designers communicate ideas that do not yet exist.

No white-labelled sub-contracting, no per-image up-charges. Most projects start the day after the first enquiry.

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Years

Founded in 2015, focused on UK residential and mixed-use.

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Renders delivered

Across exterior, interior, product and masterplan work.
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Developer clients

Long-term partnerships with UK and international developers.
0 hr

Average first reply

During UK working hours; most briefs quoted the same day.
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Years

Founded in 2015, focused on UK residential and mixed-use.

0 +

Renders delivered

Across exterior, interior, product and masterplan work.
0 +

Developer clients

Long-term partnerships with UK and international developers.
0 hr

Average first reply

During UK working hours; most briefs quoted the same day.
The studio

From brief to final render.

Every service is delivered in-house by the same team, using the same four-step review process - so quality and timing stay consistent whatever you commission.

Interior render

Interior visualisation

Photoreal interiors for developers, interior designers and architects - from single hero shots to full launch libraries covering every layout and finish variant.

Exterior render

Planning visualisation

Contextual exterior CGI produced to planning-application standard - street views, aerial context and material accuracy checked against site surveys and photography.

Masterplan · aerial

Property CGI & marketing

Full marketing libraries for developer launches - aerials, street-level heroes, courtyard scenes and interior sets, delivered ready for brochures, billboards and social.

Product CGI · lifestyle

Product & furniture CGI

Studio-quality product renders for furniture, lighting and material brands. Replace or supplement photography, generate finish variants at scale, and ship to e-commerce ready-cropped.

Plotworks · interactive site plan

Plotworks - interactive site plans

Our platform turns the visuals you commission into a live site plan. Buyers explore availability, compare plots and enquire - from your website, sales suite or their own phone.

Virtual staging

CGI-based staging of existing photography. Furnish empty rooms, refresh dated interiors, and generate multiple style options from the same shell - drag the divider to compare.

Guest bedroom after staging Guest bedroom before staging Before After

VR & video walkthrough

VR & video walkthrough

Real-time walkthroughs, VR fly-arounds and short-form video built on the same modelling as your stills - so what you approve at render is what buyers experience.

Our platform

Plotworks. Your CGI, live on the plan.

Included with every property CGI package. Plotworks turns the visuals you commission into a live interactive site plan - one buyers can explore from your website, the sales suite screen or their own phone.

How we work

A single review process. Every project. Every time.

Every project moves through the same four checkpoints - brief, chalk-white clay model, materials & lighting, then final render. It keeps timelines predictable and gives you a chance to sign off before we hit the render button.

What clients say

Trusted where it matters-on live sales campaigns.

Google reviews from developers and design teams whose launches we’ve supported over the past two years.

Posted on Google Google
Jack Ferguson profile picture
Jack Ferguson
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent Service! I have worked with this company twice across a timespan of 7 years and both times the service was excellent. Prepares the visuals to a very high standard and allows you to review and tweak anything to suit your own preferences. I highly recommend.
Posted on Google Google
Duncan Walsh profile picture
Duncan Walsh
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Excellent work speedily done.
Posted on Google Google
Michael Drewery profile picture
Michael Drewery
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Exception service and brilliant communication, I would strongly recommend this company.
Posted on Google Google
Mark Levent profile picture
Mark Levent
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Working with Giovanni was an absolute pleasure. Understood the project from the get go and turned over exactly what we needed very quickly with great quality. I'd definitely work with Giovanni again, highly recommend.
Posted on Google Google
James Cameron profile picture
James Cameron
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Great price and quick turnaround. We contacted a handful of CGI companies beforehand and were impressed with what 3D Lines Design could offer our agency.
Posted on Google Google
James DP profile picture
James DP
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Brilliant to work with, forward thinking and efficient. Thanks for all your help.
Posted on Google Google
Nick Dance profile picture
Nick Dance
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Giovanni was great, good service and results!
Posted on Google Google
William Taylor profile picture
William Taylor
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Thank you to Giovanni and the team. We urgently required over 30 images for a luxury development in Cornwall and they produced brilliant images within a matter of weeks. Giovanni had great communication and was able to translate our feedback quickly into the final images. Thanks again.
Posted on Google Google
CARPENTE profile picture
CARPENTE
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
We couldn’t be happier with 3D Lines. They’ve translated several of our furniture designs into beautifully resolved 3D models and renders, creating imagery that feels both lifelike and considered. Highly skilled, responsive, and a pleasure to work with – we’d recommend them without hesitation.
Posted on Google Google
kief 2008 profile picture
kief 2008
Google star 1Google star 2Google star 3Google star 4Google star 5Trustindex verifies that the original source of the review is Google.
Superb Company. Incredibly helpful and efficient Giovanni did a brilliant job of creating our visuals in a short time frame. Would absolutely recommend. Thank you for a brilliant job.
Frequently asked

Everything you need to know.

The practical stuff - files we accept, revisions, timelines and how we bill.

How do I get started with a project?

Send us what you have - a PDF, CAD drawing, hand sketches, Revit or SketchUp file. We reply within two hours during UK working hours, and most projects begin the day after the initial enquiry.

PDF, DWG, DXF, SKP, RVT, IFC, 3DM, FBX and OBJ. If it’s something else, send it over - we’ve probably worked with it before.

Two structured rounds are built into every project - one at chalk-white clay model, one at draft materials and lighting. Further rounds are quoted transparently before we start.

A single hero shot typically takes 8–10 working days. A full launch set of 8–12 images sits around 4–6 weeks depending on scope and review turnaround.

Plotworks is our interactive site plan. It’s included at no extra cost on property CGI packages of five images or more - for single-image or product-only briefs we quote it separately.

Yes. Modelling, texturing, lighting, rendering, animation and Plotworks development all sit under one roof in our UK studio. Nothing is sub-contracted.

Insights

Architectural CGI & property marketing insights.

Editorial · brief-taking

CGI briefing

How to prepare a CGI brief that gets it right first time.

February 4, 2026 · 4 min read

Editorial · masterplan aerial

Property marketing

Choosing the right hero views for a development launch.

January 21, 2026 · 6 min read

Editorial · studio process

Process

The chalk-white clay model - and why we insist on it.

January 8, 2026 · 3 min read

Architectural Visualisation

Off-Plan Property Marketing Checklist: CGI, Animation, Brochures and Virtual Tours

Architectural Visualisation

How Much Does Property CGI Cost in the UK?

Architectural Visualisation

Commercial Property Visualisation: Best Uses for Offices, Retail and Mixed-Use Developments

Start a brief

Begin the brief today.

Tell us about your project. A member of the studio will reply within two hours during UK working hours, and most projects begin the day after the first enquiry.

Studio

3D Lines Design Ltd

Brickhill Drive, Bedford MK41 7PH, United Kingdom

Hours

Mon–Fri, 09:00–18:00 GMT

Google review

“Thank you to Giovanni and the team. We urgently required over 30 images for a luxury development in Cornwall and they produced brilliant images within a matter of weeks. 3D Lines had great communication and were able to translate our feedback quickly into the final images.”

WT

William Taylor

Capex Project Director · LHM

Send us your brief

We work from whatever you have - drawings, sketches, CAD files or a rough idea is enough to get started.

We collect your details solely to respond to your request. Your data is kept secure and is never shared with third parties for marketing

Let's talk about your project.

Call us directly and discuss your project with our team.

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