Nine plots at Glebe Farm, Sawtry - plot fronts, streetscene and a dusk aerial, delivered in two weeks.
Lodge Park Ltd needed a compact marketing set for Glebe Farm, Sawtry - nine plots on a new-build development in Cambridgeshire. Not the full brochure package: just the images that actually move buyers off-plan. Front views of the three flagship plots, a streetscene showing the character of the road, and two aerial photomontages - one daylight, one dusk - showing the scheme dropped into its real Cambridgeshire context.
Glebe Farm, Sawtry · aerial photomontage, daylight
Lodge Park Ltd
Sawtry, Cambridgeshire
9 plots · new-build
Marketing set in 14 days
The brief.
Glebe Farm is a nine-plot new-build development in Sawtry, a village on the edge of the Cambridgeshire fens. Lodge Park Ltd had already banked planning consent, contracted the ground works, and were opening reservations off-plan while construction started on site.
They didn’t need the full brochure treatment. What they needed was a targeted marketing set - the images that go on the agent portal, the launch webpage and the front of the sales sheet. Front views of the three flagship plot types so buyers can picture what they’re reserving. A streetscene so those images sit in a coherent character. And two aerial photomontages - one bright daylight for the reservation pack, one dusk for the launch teaser - showing the scheme convincingly dropped into its real setting.
Two weeks, start to finish. Delivery had to line up with the agents opening their books.
- Three plot front CGIs - Plots 86, 87 and 90
- Streetscene showing the character of the road
- Aerial photomontage - daylight
- Aerial photomontage - dusk
- Agent property portals
- Launch webpage & sales sheet
- Launch teaser social & email
The process - two weeks, start to finish.
A tight scope helps a tight deadline. Lodge Park sent the architect’s drawing set, the material spec and a batch of aerial site photos on day one. Modelling started the same afternoon. Because the aerials are photomontages - CGI dropped into real site drone photography - the camera positions were locked to the source photos from the start.
Week one built the three plot types and the section of street they sit on, clay models signed off by day five. Week two applied materials to match the specified brick, tile and joinery, rendered the three plot fronts and streetscene, composited the day aerial photomontage, then re-lit and re-composited the dusk aerial with warm windows and cool sky for the launch teaser.
- Days 1–3 · Model the three plot types & street
- Day 5 · Clay model sign-off, all six views
- Days 6–9 · Materials, textures, plot front renders
- Days 10–12 · Streetscene + day aerial montage
- Days 13–14 · Dusk aerial + final delivery
Deliverables - plot fronts & streetscene.
Front elevations of the three flagship plots - the images agents put in front of buyers reserving those specific units - plus a wider streetscene showing the character of the road they sit on.
Plot 86
Plot 87
Plot 90
Glebe Farm · the street
Deliverables - aerial photomontages, day & dusk.
Two aerial views composited from drone photography of the actual site, with the proposed scheme dropped in at the correct scale, orientation and lighting. Same camera position, same drone shot - two very different launch moods.
For the reservation pack, sales sheet and agent portal - the version that answers “where is it?” clearly and calmly.
For the launch teaser - warm windows, cool sky, deep shadows. Same site, same camera, entirely different feeling.
The outcome.
Lodge Park had the plot fronts, streetscene and both aerials in hand on day fourteen. Agents opened reservations the same week. The dusk aerial went straight into the launch teaser email; the daylight aerial anchored the reservation pack for the rest of the launch campaign. Focused, targeted, done.
14
days
Brief to delivery
6
CGIs
3 plots + street + 2 aerials
2
moods
Reservation pack + launch teaser
Just need a compact marketing set?
Not every development needs the full brochure treatment. Send us the plots that matter, the aerial you want, and the deadline - we’ll turn it around in a fortnight.