Nine luxury barn-style homes in the Surrey Hills - Full marketing package, delivered in two weeks.
The Barns at Great Hookley Farm is an exclusive collection of nine barn-inspired homes on the edge of Elstead, in the Surrey Hills Area of Outstanding Natural Beauty. Style Front Developments came to us needing the full off-plan launch package - exterior CGIs, interior CGIs and a printed brochure - on a two-week deadline. This is how it went.
The Barns · Granary Barn, Plot 01 · exterior hero
Style Front Developments
Elstead, Surrey · AONB
9 luxury barn homes
Full package in 14 days
The brief.
Style Front Developments had planning permission for nine bespoke barn-style homes across Great Hookley Farm - a rural site in an Area of Outstanding Natural Beauty on the edge of Elstead in the Surrey Hills. Each home was already designed, right down to the standing-seam metal roofs, dark-stained timber cladding and the reclaimed brick and stone plinth details.
What the client didn’t have was any of the imagery needed to actually sell them. With a launch date already committed and agents ready to begin off-plan marketing, they needed a full CGI package delivered in a fortnight - exterior hero shots for the brochure and website, interior lifestyle sets showing how the finished homes would feel, and the finished brochure itself, print-ready for the sales suite.
The site’s AONB context meant every image had to feel genuinely rural - native planting, mature trees, English wildflowers around the plot edges. Any hint of a generic show-home aesthetic would undermine the whole proposition.
- Six exterior CGIs - hero shots for each of the barn typologies, plus a full scheme aerial
- Three interior CGIs - living/kitchen, principal bedroom, principal bathroom
- A print-ready sales brochure using the imagery, floorplans and specification content
- All assets in web-optimised and print-resolution formats
The process - two weeks, start to finish.
A fortnight to deliver a full launch package doesn’t leave room for guessing. We asked the client’s architect for the full drawing set, the material spec, and one Saturday-morning site walk-through with Giovanni on the phone. Modelling started the same afternoon.
Days one to four went into the master 3D scene - every plot, the landscape, the topography, the neighbouring hedgerows and the site’s hero mature oak. Day five we sent chalk-white clay models of every view for approval. Days six to nine were materials and lighting - the dark timber, the recycled brick, the standing-seam roof. Days ten to twelve went into the final renders and the aerial. Days thirteen and fourteen: brochure layout, print sign-off, delivery.
- Days 1–4 · Full 3D scene, all nine plots, landscape
- Day 5 · Clay model sign-off, all six views
- Days 6–9 · Materials, textures, lighting
- Days 10–12 · Final renders & aerial
- Days 13–14 · Brochure layout & print sign-off
Deliverables - exterior CGIs.
Six exterior views, each shot to show a distinct barn typology or the scheme in its wider landscape context. All produced at 4K print resolution, cropped and sized for the brochure, sales-suite artwork and the launch website.
Granary Barn · Plot 01
Granary Barn · rear
Hay, Forge & Tithe Barns
Willow, Cedar & Maple Barns
The Barns · site in context
Sanderson & Orchard Barns
Deliverables - interior CGIs.
Three interior lifestyle sets showing how each home would feel finished - the open-plan living and kitchen, the principal bedroom suite, and a principal bathroom. Modelled to the client’s spec sheet so buyers see exactly what they’re getting.
Open-plan living & kitchen
Interior 01 · ground floor
Principal bedroom
Interior 02 · first floor
Principal bathroom
Interior 03 · first floor
Deliverables - the sales brochure.
A print-ready brochure using the CGI package alongside the client’s floorplans, spec sheet and location narrative. Delivered as a signed-off PDF for both digital distribution and the sales suite print run.
Print-ready PDF
16 · A4 landscape
About the Development · Living in Elstead
The outcome.
The full CGI package landed with Style Front Developments on day fourteen, brochure signed off the same afternoon. The Barns launched to market the following week, with the imagery used across the brochure, agent listings, the launch website and the sales-suite artwork.
14
days
Brief to delivery
9
CGIs
Six exterior + three interior
1
brochure
Print-ready, sales-suite ready
Got a launch on the horizon?
If you’re commissioning a full marketing package for a development - large or small - send us the brief.