Seven house types, forty-three plots - the full marketing package, wrapped up in a live Plotworks sales tool.
Woodlands Park is a forty-three-plot Alderbrook Homes development spread across seven house types - from three-bed semis to five-bedroom detached and single-storey bungalows. Alderbrook came to us for the full off-plan launch package: exterior CGIs, interiors, a 2D masterplan, a 3D rotating site plan, and per-plot floor plans. We wrapped the whole delivery up in Plotworks - our interactive sales tool - deployed live in the marketing suite, embedded on the developer’s website, and shared with buyers via QR code to explore at home.
Woodlands Park · the delivered Plotworks sales tool, live in the marketing suite
Alderbrook Homes
43 plots · 7 house types
Exteriors · interiors · plans · Plotworks
Full package in 4 weeks
The brief.
Alderbrook Homes had planning consent for Woodlands Park: forty-three plots arranged across seven distinct house types - The Maple, Elder, Oak, Silver Birch, Pomeroy, Laurel and Willow - ranging from three-bed semi-detached homes at £375,000 through to a five-bed detached flagship at £595,000. Three of the house types are bungalows, giving the scheme reach across first-time-buyer and downsizer segments in the same launch.
Alderbrook wanted more than a set of images. They wanted a single joined-up sales tool their agents could put in front of a buyer walking into the marketing suite: aerial masterplan, per-plot availability, per-house-type detail, floor plans, specification, and a compare view for buyers weighing two or three options against each other. And they wanted that same tool embedded on the launch website and shared with buyers as a QR code they could scan and explore at home.
The answer was Plotworks - our interactive plot-level sales platform - included at no additional cost with the CGI package. Every render, plan and specification page we produced across the four weeks flowed straight into the same tool.
- Seven house-type exterior CGIs
- Interior CGI library across ten scenes
- 2D per-plot floor plans (all seven types)
- 3D rotating masterplan with live plot pins
- Plotworks sales platform - deployed live
- Marketing suite touch-screen
- Embedded on Alderbrook’s launch website
- QR code - buyers explore at home
Deliverables - the seven house types.
Seven distinct house types across the scheme, each rendered as a standalone hero exterior. These are the images buyers see the moment they land on a plot in the Plotworks map - so every one had to work at thumbnail, hero and print scale.
Keepers Green · hero view
Same view · launch teaser mood
Keepers Green · approach
Rooftop terrace · day
Terraces & podium
Rooftop terrace · night
Terraces & podium
Plotworks - the delivered platform.
A per-block interior library so agents can match imagery to whichever block a buyer is reserving in. Three kitchen variants (Block A, Block B&C shared, Block C) reflecting the differentiated interior spec, plus the shared open-plan living, bedrooms, bathroom, lobby and a balcony scene.
3D aerial with live plot availability - green available, amber reserved, red sold. Filter by bed count, tap any pin to open the house detail.
Per-house imagery, spec at a glance, tabbed navigation.
Ground & first floors per house type, dimensioning on request.
Full spec by room - buyer answers their own questions.
Weigh up to four house types side by side.
Real-time plot status by type, price and availability.
Marketing suite touch-screen
Full-screen kiosk mode running in the on-site marketing suite - sales agents walk buyers through it live.
Embedded on the launch website
Same Plotworks tool embedded inside Alderbrook’s Woodlands Park page - buyers explore before ever visiting.
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QR code - explore at home
Printed on the brochure, on business cards, on the site hoarding - scan and continue the visit on your phone.
Deliverables - interiors & floor plans.
A library of ten interior scenes covering the kitchen, living, bedroom and bathroom variants across the scheme - each rendered to the Alderbrook material board so buyers see exactly what they’re getting. Per-house 2D floor plans are laid out clean and dimensioned, ready to drop into Plotworks and the printed brochure.
3D aerial with live plot availability - green available, amber reserved, red sold. Filter by bed count, tap any pin to open the house detail.
The Maple
The Maple
The Laurel
The Willowa
Sample of the full per-house plan set - ground and first floors delivered for all seven house types.
The outcome.
Woodlands Park launched on schedule with the full CGI package, per-plot floor plans, and a live Plotworks sales tool running in the marketing suite. The tool went straight onto Alderbrook’s website the same week and the QR code went out on the brochure the week after. Every plot has a page, every house type has a full spec, and buyers can compare four options side by side without having to leaf through a pack of paper.
4
weeks
Brief to live deployment
43
plots
Across seven house types
3
channels
Suite · web · QR-code
£0
extra
Plotworks included with CGI
Got a development ready to launch?
Full CGI package plus Plotworks, at no additional cost - a single interactive sales tool your agents can use in the marketing suite, your buyers can explore online, and your brochure can point to via QR.